Your real life. On camera.
You're a customer who actually wears the chain. That's the whole point. No scripts. No polish. No editing.
Founder walkthrough · 2 min
01Deliverable
Talking head — one question.
The prompt
What made you choose BALANZI, and how does it fit into your everyday life now?
- Touch on any of: what you wore before, when you wear it most, what changed.
- 20–45 seconds. Phone, vertical, natural light.
- Speak like you're talking to a friend.
Examples — real Circle Members
Tap to play · swipe for more
Jeff Spain Jr20s · steady, real
Deaon Sandersnatural, off the cuff
Darrell Myreejust talking to camera
Jesse Goreeveryday voice, no script
02Deliverable
Lifestyle — your day with the chain on.
6–10 short clips, 10–20 seconds each. The most important footage we get from you.
The ask
Your moments. Your real life. Chain on.
Show us your day with the chain on — driving, working, eating, your hobby. The chain isn't the point. It's just there.
Mix in 2–3 "tested" moments — shower, gym, washing the car. Where jewelry usually comes off, but yours doesn't.
Physical job? Prioritize on-the-job footage. The more it's your world, the better.
Behind the wheel · job site · walking · kitchen · garage · shower · your hobby
Phone vertical · natural light
No music · no filters · no edits
Variety beats volume
Examples — different members, different days
Tap to play · swipe for more
Rich Thamesin a store, chain on
Darrenon the roof · on the job
Brandonshower · chain under water
Emmanuelpost-workout, chain on
Dougdriving, chain at the wheel
03Deliverable
Optional · skip if no bracelet
Bracelet — 1–2 clips outside.
Only if you own the bracelet. We're starting to advertise it more, so we need real footage of it being worn out in the world. 1–2 short clips, different backdrop from your home.
The ask
Wearing the bracelet, outdoors, anywhere that isn't your house.
Street, park, in the car, outside the gym, coffee shop patio, getting in/out of a vehicle, walking through your neighborhood — anywhere outside. Just show the bracelet on your wrist as part of the scene.
On the street · In the car · Outside a shop · Walking · Coffee patio · Hand on the wheel
Examples — bracelet, real life
Tap to play · swipe for more
Mason Fortsonreal customer
04Send
Drop everything here.
Upload
Dropbox — no account needed
Open Dropbox
No labels, no folders. We sort it.
05Set up
Set up your page for ads. One time, a few minutes.
This is what lets us put real budget behind your content, running ads through your own handle. No password, nothing to install. Three quick parts below, and you can skip any you've already done.
1 · Switch Instagram to Professional · skip if already Pro
Personal IG accounts can't run ads (Meta's rule, not ours). About 60 seconds, all inside the IG app.
- Your profile → the menu (top right) → Settings and privacy
- For professionals → Account type and tools → Switch to professional account
- Pick Creator, not Business
- Category: Public Figure, Digital Creator, or Personal Blog
2 · Connect a Facebook page · skip if you have one
Instagram creates the page for you. You don't need to learn anything about Facebook or leave the app.
- During the switch, when IG asks "Connect to Facebook?", tap Continue
- Or anytime: Profile → Edit profile → Page → Create new Facebook Page (keep the auto-filled name and category)
- Tap Done. An empty page is totally fine.
3 · Send your page ID, then accept · the only thing we need from you
Do this on a computer, not the phone app
The phone app hides the settings you need, which is what trips most people up. On a laptop or desktop, open business.facebook.com (this is Meta Business Suite), then do these three.
- Find your page ID. business.facebook.com → Settings → Pages → click your page → Copy ID. It's a 15 to 16 digit number.
- Send it to us. Reply to the DM we sent with that number, or your page link. That's all we need to build the request.
- Accept BALANZI. business.facebook.com → Settings → your page → partner access → Accept BALANZI. The email or notification often doesn't show up, so go in through settings like this.
If your page says "Review Needed," do this first
It means your own Facebook profile has access to the page but isn't in its business portfolio yet, and it blocks the request until it's sorted. On a computer: Settings → Business assets → open your page → the People tab. You'll see your own profile listed as not in the portfolio. Click Add, then enter the code Meta emails you. The flag clears and the BALANZI request becomes available to accept.
What accepting lets us do · and what it doesn't
- Run ads through your page and connected Instagram
- Upload ad creative so the ads run as your handle
- See ad performance: reach, clicks, and results on those ads
- Never your DMs, posts, profile, or money. We can't read, edit, post, or spend anything on your side. Ad budget is always ours.
06In return
Welcome to The Circle.
A small group of men who wear BALANZI daily, test new pieces before public, and let us put real money behind moments of them wearing it. Once you're in, here's what comes with it.
The piece
The chain of your choice. On us.
Yours to keep
Tester access
New pieces before the public.
Signature drops and Classic upgrades land at your door before they go live. You wear them. You feed back. You keep them.
The Circle
Invitation-only room inside the community.
Other members, the founder, real conversation. The room behind the room.
Featured
Shared on our stories.
We post your clips to the @officialbalanzi Instagram stories, tagged and credited.
Amplified
Real ad spend behind your moments.
Your handle. Our budget. We handle the setup — one short link, takes a minute, we'll send it after you're in.
On record
Named on the Who Wears It page.
Name, city, how long worn. Permanent record on the brand.
First in line
Early access to every drop.
30 days before public. You see it, you wear it, you tell us if it's right.
Where it can go · as you grow with us
That's the offer on day one. As you grow with the brand, more opens up: custom pieces designed with the founder, involvement when we open stores, deeper input on what's coming next.
And if you're building something of your own (a podcast, a channel, a project), we look at how to put real money behind it too. That's where this can go.
Built to stay on.